For a 3 dollar cup of coffee, the farmer earns 3 cents.
This is the first title shown on "Black Gold" film trailer. But I believe the situation is worse than the words.I love coffee, and I just can't sit and watch the coffee kids dying of hunger, not mention they don't even have schooling.
I've put 3 episodes from "Black Gold" movie on my Picasa. Please click on the links bellow to see the episodes.
Coffee Kids
Sidama, the coffee region grows starbucks' coffee. In 2006, kids here were hit by serious famine.
Starbucks claimed their cost of coffee bean has increased from $1.28/pl to $1.42/pl since 2005. If you use 7g of coffee beans for a cup of espresso, and you can make up to 80 cups of espresso with 1 pound coffee beans which cost only $1.42 per pound. The math is very easy here.
Coffee Mothers
We all know that best espresso beans are roasted by Italian.. but we may not know that best coffee beans are hand picked by these African women, and they are earning less than $0.5 per day.
Coffee Fathers
These coffee farmers were gathering to discuss how to use the profit they gain from fair trading. They decided to build a school, even the earning is not enough to build one.
If you believe in coffee, and believe in a fair world, please log on to the official website of the movie "Black Gold" and pledge to see "Black Gold" movie in your city.
www.blackgoldmovie.com
More video clips about fair trade
Black Gold film clips
You can also read my other article in Chinese here.
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